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Sunday, December 6, 2009

What are Backlinks and why you need them?!

What is a Backlink?


This definition is straight from Wikipedia the free encylopedia:

Backlinks (or back-links [UK]) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page.

In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

Search engine rankings

Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking. Websites often employ various techniques (called search engine optimization, usually shortened to SEO) to increase the number of backlinks pointing to their website.

Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work. Some websites stumble upon "linkbaiting" naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that.

When "linkbait" happens, many websites will link to the 'baiting' website because there is information there that is of extreme interest to a large number of people.

There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the webpage granted the backlink.

A backlink represents a favorable 'editorial vote' for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text is the descriptive labeling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage.

Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of your webpage with respect to any given keyword query by a search engine user.

End of Wikipedia definition

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If you have been competing in this Online Battleground you have heard about backlinks. The easiest way to put a baclink on another page is thru blogs. The search engines while searching that site will see your anchor text link and credit you as having a backlink back to your site. Blog Owners can and do set their comment section to be necessary for them to approve your link and text before it posts.

Related blogs with high traffic will carry more clout as a backlink for rankings. Its best not to do aggressive marketing because it will give you less chance of getting your comment with your anchor text link posted.

Most of the blog owners even won’t approve comments with ‘irrelevant or no value’ contents. So while commenting on blogs take care of this. Make your comment with 2-3 sentences at least and with some related stuff to the blog.

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Building Quality Backlinks

Do you know that more than 60% of the whole business happening on the world wide web is coming from Search Engine Page Results (SERP)?. It’s always a very important thing to target this. If you are targeting a particular keyword for your business your success depends on the search engine ranking improvement of that.

And always search engine rank placement of a website directly proportional ~ to your Quality Backlinks. If you can achieve high SERP placement there is no doubt that you will get more traffic. This leads to more sales conversions and hence more money. This is the reason why seo services and seo experts always run behind Quality Backlinks.

Because Google and similar search engines select the websites on SEO optimization and on the quality of the backlinks and of course the number of such links too. Here the most essential thing you need is the Search Engine Placement.

It’s common sense that the pages displayed on the top positions would be getting the maximum number of visitors and hence sales. This the first reason why you should give priority to the search engine ranking improvement.

Getting Listed in Directories

If you are serious about your Web presence, getting listed in directories like DMOZ and Yahoo is a must – not only because this is a way to get some quality backlinks for free, but also because this way you are easily noticed by both search engines and potential visitors. Generally registration and listing in search directories is free but the drawback is that sometimes you have to wait weeks to months before you get listed in the categories of your choice.

Affiliate Marketing Blogs

blog.affiliatetip.com/

earnersblog.com/

affiliate-blogs.5staraffiliateprograms.com/

blog.affiliateclassroom.com/

affiliatemarketingprograms.blogspot.com/

amwso.com/affiliate_blog/

http://www.blogged.com/directory/business/marketing/affiliate-marketing/ - HOLDS OVER 300 Internet Marketing Related Blogs. This website is amazing. Allows you to find directories of different blogs in your niche. What a service!

These blogs can help you create a revolution with your seo efforts. Search engines find your sites pretty fast in case of dofollow links and these links will be counted as good backlinks. If you could find some high PR do follow blogs with a good comment approving percentage you may get pretty good number of quality links. These links share link juice going out to other sites. and hence improves the SE attention of your sites.

Go into the related Forums and Create Quality Backlinks


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