SEO means Search Engine Optimization. What that means on a broad breakdown beginner perspective I will explain.
You first have to look at the #1 Search Engine that has over 110 million daily page views. Google is a beast like Walmart is in the physical products Industry.
Google is a Search Engine first, but has many other tools which I will show you throughout these courses. In the end I will have a section to give you all the tools, resourses, and links to free and paying sources.
A search engine searches off of Keyword Phrases. There are millions of different variations of different words put together to find content based around the search. If you were seeking a way to make money off the Internet you type in Make Money off Internet, or Make Money Online.
When you go to a search engine and type in what you are looking for, you make it specific by adding extra words to describe it. For example if you wanted something easy, and like a job to make money online you might type in : Easy Job on Internet.
Each search term will take you to different sets of webpages below. The websites down directly below are what alot of people tend to look at first. Mainly because they are the most convient to view and they are not the paying advertiser sites.
The way you view Search Engine is the way we all view it when searching. The reason I explain SEO, is to let you know how often it is used and how important it is that you are on the first page for different search terms.
When you get your results you will most commonly look on the first page, maybe 2nd, rarely 3rd and on. To get on the 1st page requires you to have information on how to make your page rank above those other sites.
How will you do this? The first tool is to see how many people are searching for that term, and a way to look at thousands of terms in a matter of minutes. Heres a free tool that Google gives you.
https://adwords.google.com/select/KeywordToolExternal
Each Website, Blog, Article, Ad, Social Networking Site, Forum Comment, etc should always have ranking high in Search Engine ranking in its best Interest.
That is the reason I mention this up front. Look at the advantages. You have a mass amount of people that make all of the different .com sites and most do not make SEO the biggest priority in bringing traffic.
Ultimately the biggest goal is to get traffic to your website to ultimately buy the different products that you recommend to you. Traffic/Conversions right? Think about it for a second if you are doing all of these different sites how are you going to get traffic.
Well think of a conventional method that most people think that they have to take. You post comments on forums, notes on Social Networking Sites, Make Online Catchy ads in places like Free Ads, connect to other bloggers.
All of these are good things to do, but they are time consuming and dont you wish you could have the traffic come to you? Well if you make a website per one keyword phrase and dominate that phrase, then you will be bringing traffic to you, without having to ask for it.
That by far is a more efficient, and will free up time to work on building more content quality websites, and dominate more keywords to make more conversions/sales.
The other way is what you see most startup Affiliate Marketers doing. I did it myself in the beginning. I made $148 in my first couple weeks of learning and implementing my exhausing go to customers marketing.
It can get frustrating, because you can write Articles, and do Blogs, and write on forums, and have your Twitter, and My Space, and You Tube going soft selling your recommendations but it is time consuming.
Didnt you get online to find a way of promoting that doesnt require you to be a complete workaholic. You probably have a full time job or full time school maybe job too. The point is, you cant afford to work several hours more a day with no real strategic approach to getting traffic. Of course not!
So imprint this into your brain SEO is the Core of how you can get to 1st page rank and get free targeted traffic on auto pilot. I figured this out after going through all of the other methods. I don't want you to have to go through putting in energy to be on page 50 of Googles search results.
That is what we are aiming for. Is to be on 1st page of Googles results for your Keyword Phrase. On the next part we will use Googles keyword tool and find keywords you have better chance of dominating in.
You do your additional research when you have time. The more knowledgeable you are in your Industry the more likely you will be able to build this Mythical Auto Pilot System you hear Guru's Speak of.
It is real, its just complicated, and does take alot of time to build. Necessary resources, tools, knowledge and mentors to guide you through this Online Battleground.
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Keyword Research - SEO #1 Factor
Whenever you set up a site of some kind you should look at the keyword phrase that you want to target and make sure that you do neccessary steps to ensure it getting a better chance of ending up on 1st page for its keyword.
Unfortunately getting to the first page for a keyword phrase can be extremely difficult for even low number search phrases. There will be one thing that will hold consistent. The higher the number of searches per month, the more chance of more elite competition.
That means if a keyword phrase has hundreds of thousands to million per month, you as a beginner have no way of getting to front page through SEO of your site. The competition at the front page has thousands of reputable back links, long life of domain, and have done excellent SEO to their multi link page.
Taking the advice of a SEO pro is definitely the best way to go. I am currently going through George Brown's Google Sniper course. Very useful tips that this 18 year old semi guru is giving. Many strategies before you even join his course.
Keyword research is the most complicated to master, because of the rapid changing result shifts. One week you could get to 1st page, next week you could land on 10th. The main point I am trying to make is that you need to always stay updated on things to do, to keep your sites in heavy competition for ranking.
Doing research on the search engines through tens to thousands of pages is going to get you a lot of wisdom and potent information that will only help you. Don't stop with my info, get as much powerful impactful info as you can. Just make sure you are implementing what you learn, and sticking to your plan.
https://adwords.google.com/select/KeywordToolExternal
Googles keyword tool is actually very good for it to be a free tool. There are many keyword tools, and services that are advertised on the Internet. I suggest if you are not making that much money or any, to stick with Googles keyword tool for your keyword research.
Once you get yourself established and make consistent money, then you should step into different Keyword tools to enhance your results. There is a saying, you get what you pay for. Google gives away this free tool, but it does not compete with the tools that you have to pay for.
In my recommended tools and resources section I will outline the best keywords tool for the price.
I want you to know that there is a much better resource up front. Also that you should utilize this tool, because its a pretty decent free tool, that will get you alot for nothing.
Start using the keyword tool by typing in a broad search term in your niche. For demonstration purposes type in Make Money Online. Lets look at our results.
This brings up 150 related keywords, and 50 keywords to consider. You can bring these terms into a spread sheet or in css into a notepad document. You can view alot of data about each keyword.
The amount that you would pay to get into 1-3 place in google. You get to see thru a spectrum bar the level of competition for that search term. An empty bar being no competition and full bar being fierce competition.
You get the info for the amount of people that searched for the term the month before. To the right of Local Search Volume is the average monthly search results.
The results can also show you a trends graph, and the highest month of searches for each keyword phrase. You can get different data by searching for the results in different ways.
Alot of people are going to search for the term by just typing in the term, which is the broad way. This way will bring different search engine results than if you were to search for it with exact.
Sunday, December 6, 2009
5 Levels of Internet
The Structure of the Internet
Level 1 - This level is for affiliate marketers. You know from earlier that this is where you are promoting other peoples product and do not have a product of your own. You do not have to deal with any technical knowledge of running your own hosting for your website. No email auto responder, no paid methods of generatting traffic, just free.
Level one affiliate marketers have an huge amount of opportunity. There are multiple free methods of promoting free products. Essentially the Level one Internet Marketer will make money off of posting links on their article, social networking sites, blogs, forums, public, etc of free methods.
You can start at level one but just know that taking Level one methods is a good training starting point, but Level 2 and on is what the standard level is to have a good chance of making some money off the Internet.
Many Level one Affiliate Marketers will face a problem of putting in exhausting amouts of hours of work to recieve little to no return of profit in the beginning. This is the easiest method with many untrained people promoting similar products that all seem to have a similar ring.
You have little chance of sticking out unless your content is extremely effective and stands out. Poeple are now used to buying from Level 2 and on, so Level one Affiliates tend to have more of a battle. The biggest part that sets Level 1 affiliate Marketers back is that they have no auto system that allows them to have auto responders, and websites that they control. They are doing every thing by hand.
What you will realize is that you will need to implement many of Level 1 tactics as well as Level 2. You need to be effective at what you do in both levels. If you want to start promoting other people's product's with no websites the best Mentor for that is Mack Michaels.
Level 2 - Level 2 is where you have the best chance at success. With level 2 you step into the field of building a auto pilot system that you promote with Level 1 as well as Level 2 methods. Level 2 gets into the more complicated components but necessary tools that you need to make your profit potential higher.
You will need hosting and a Resallers Account to have control over what happens to your domain, and setting up a webiste you can resale if you want. You will have to deal with the hosting which is kind of complicated to deal with.
You will need an Email Autoresponder to put in the emails that you will be on your campaign of messages you send to your potential customers. An Email Responder Automates the process of sending emails. It can also be a little complicated if you have never used it. Dont worry the auto responders are very similar in sense of different functions and commands that you can program.
You will need a keyword research tool: googles keyword tool. When you enter in to the paid methods, it is highly recommended that you get an additional keyword tool, to ensure you have the best PPC Campaign Research.
Squeeze page is a page to obtain your email and name to subcribe the person to your auto responder list. These pages are extremely important. Every Level 2 affiliate has to have one to build your list. There are manual ways on programming the squeeze page, and then there are programs for cheap to make it alot easier and make it as simple as Microsoft Word.
Pay Per Click Campaigns involve paying for text ads and use of banner ads. Pay per click means that you as the advertiser have to pay per click that the potential customer uses. Pay per click campaigns are run on search engines and on websites.
A pay per click off of a search engine, targets a keyword phrase for a dollar amt per click that can be as low as .05 up to $15, $20 dollars per click. This is definitely not the beginners path. This method can be really expensive, and can require over $100 a day to test out campaigns to see effective. A successful campaign thru a pay per click can be 1-3% conversion rate.
If this language sounds foreign to you then you know to keep going through this course to the end until you start putting any money towards your Internet Business.
The pay per click off of websites can vary in price and are not based off of targeted keyword phrase but just a placement on the webpage until your budget amount is used up. Having a good mentor is also very important for any Level that you are training in.
My warning to you is dont believe that after going thru one course that you will start getting rich, and make unbelievable amounts of money. I assure you that the formula is much harder to manifest than spoken of. Its a lot of inital work. It will pay off and be a systematic process.
The same way that you had to train for your job it is similar here. Just here you are not guaranteed a hour amount or salary. You have to literally create this money. The difference is, if you get good, like you are at your job, then your Income can soar based on how well you are doing.
My mentor makes over 100 times of what I am making. That inspires me, to be relentless in my pursuit of greatness, to close that gap thru time, experience and effective action. My Mentor is at a Level 3 which is a Vendor.
So level 2 steps into building your auto pilot system . Your hosting, auto respond email, pay per click campaigns, deeper keyword research, mentor, Building your websites, with squeeze page as your capture robot. The leader of the pack for teaching you all of the level 2 skills is Michael Jones.
Level 3 is a Vendor. A Vendor uses Level 1 and 2 tactics, but also creates his own product that he releases on Affiliate Networks. A great affiliate marketer has learned all of the necessary traits of Internet Marketing, so becoming a Vendor is easy and can boost his profits to obscene profits.
A Vendor creates his own product and will insert the product into an Affiliate Network to be promoted by himself and anyone who is a part of that Network. If the Vendor had a lot of success as Affiliate Marketer, this gives him the ability to make 100% commission.
Vendor's profit from everyone that is selling his product, thru a percentage commision. When you have these variables in place, you can see how a good product and proven success as Affiliate Marketer can skyrocket that Vendor into 6 or 7 figures. Clickbank holds nothing but Level 3 Vendors, that teach us Level 1 and 2 of the Internet.
Level 4 - Networks- an interconnected systems that broadcast a membership site to potentially millions of people. Level 4 Network is free to join and has a theme or common reason people would use it.
We are in a Social Networking frenzy, which shows a big trend to Online travelers. Facebook, Twitter, and You Tube are the biggest Social Netwoks at the moment. None of those Networks charge, and hold capabilities of housing hundreds of milions of people in their database.
The more people you bring to your page on a regular basis, the more you can potentiall make if you are a site owner. The Networks are paid thru the advertisers. Millions of people coming to your site will mean millions up to billions if you put up You Tube, My Space hit numbers.
The Networks are definitely where the recent multimillionaires and Billionaires have made their money. I do not go into detail on strategies inside Level 3, 4 or 5, because I am only in Levels 1 and 2. My progress in what I can pass to you will be based off of my experience level.
I can give you basic description of the higher levels. Twitter is an example of Level 4 Free Network.
Level 5 is a Network with a subscriber fees. A massive membership, where the people come together for similar purposes on the website. Yet they have to pay for access. This is actually harder to pull off gigantic number like You Tube would do, because people flock to free much more.
What you are providing to a successful subscribers network has to be very valuable to those members. World of Warcraft is an example of a very successful Level 5 Network. They charge $13 a month and have over 11 million subscribers. Do the math on that, and it will make you feel bad.
Overall a free Network has more potential to be more successful because free can span out to incredible numbers if you have something everyone would like to be a part of. You tube has over 70 million people visit everyday. Google has over 100 million viewers visiting that site.
Those number of hits per day bring them billions of dollars from Advertisers. During this course you will be in Level 1 and Level 2. As an affiliate marketer you can still make obscene amounts of money. The next course will be about the heart of how you can get the best free exposure you could ever imagine.
Seo - Search Engine Optimization is by far the most important research you NEED to do, to make everything you write and build, rank on the top search engines. It is so crucial that you will not succeed if you do not become really familiar at utilizing it in Everything you do.
World of Warcraft is a Level 5 Membership Network.
Basics to Understanding Clickbank
So you have your Clickbank Account. Not a big accomplishment, but necessary. Part 4 Introduction is designed to give you a tutorial on how to browse and effectively use Clickbank. You will see more of Clickbank as you go thru Courses.
The way to get access to products to sell is by going to Marketplace. From this link you can get your Affilate Link that gives you a special website link to promote a specific product. In the Marketplace you can also view each of the products Pitch Page.
The Pitch Page is the Sales Letter page of the product you are selling or buying. You definitely want to view this page if you are drawn to promoting a product. Go to the Marketplace if you are not already there.
You have alot of options in how you can search for products. You can search for Category which is self explanatory. The top 3 searched for categories on the Internet, and the world in general are:
1. Money and Employment
2. Health and Nutrition
3. Dating/ Entertainment
Those 3 categories should come as no surprise to you. It makes alot of sense. I cannot pick which category or product you will sell. This tutorial is a quick start guide to using Clickbank. Before you pick your product you will need to go thru some steps.
After the Intro Series we will begin to get into the meat of the course and take you what you do before product selection. To get the most use out of this quick tutorial follow video instructions and do some additional searching on Clickbank.
Similar to your workplace at your job, you want to become as familiar with the Resources that you will utilize on your time Online. So I will select a category. Money and Employment.
Notice there are many categories to choose from. I'll explain each one as a definition that you can understand. A few of these are self explanatory but I will still explain just in case.
Category - This is to bring you through the main groups inside Clickbank. I mentioned above the three main categories which are all listed in the categories. This section will divide the products into the biggest groups.
Keyword - This is similar to a search engine searching with the phrases that match up to a particular product or product group. If you were looking for an Ebay product on Clickbank, you can put in this keyword to help your search.
Product Type- This section has either standard billing which for Clickbank means billing you just once. The recurring billing describes the products that bill you each month as a membership charge. Most of these also pay affiliates a recurring amount for a certain amount of time.
Sub Category - The Sub Category is the groups inside of the category that you chose. Lets say for example that you chose Health and Fitness. You will have a choice of chosing related groups inside of sub category. Fitness, Nutrition, Beauty are some of the different ways of choosing a different Niche inside of a category.
This tool allows you to search inside of Clickbank's directory of products in a more detailed Niche finding way. Finding a gold mine product in a certain keyword can help you.
Sort By - This category has many sub listing inside.
Popularity - This describes the most popular product in its group. The one that has been selling the most and getting the most hits for its page. Usually the highest selling product will be near the top of this list. Searching by popular will give you the products that are all over the Internet, being promoted heavily, and alot of the time over saturated.
High Gravity - This defines the intensity of the products selling in a time frame. A product over 100 gravity is definitely steady selling at a steady pace. Where a product at 500 gravity is selling at a more rapid pace. The gravity of 3.5 means not a lot of orders are rolling in, consistently. The faster a product build up orders the higher the gravity is. High Gravity = High Sales
Low Gravity - This is the opposite of the High Gravity. The products that are low in sells and some non existent. Low Gravity = Low Sales Low Gravity does define products that are not in high demand but do not label low gravity as products you should not sale. Some of these products in their initial launch were high gravity products.
$ Earned Per Sale - This section is the dollar amount earned per sale of each product. The results will bring up the highest amount earned per sale. This will bring up usually the most expensive products and highest percentage paid products. If earning a large amount per sale is a big focus, than this sort by category will bring up highest amount you earn for the category you search.
% Earned Per Sale - Clickbank offers percentage commissions in the range of 50 - 75% profit of each sale you make of the product. The percentage earned per sale will bring up the highest percentage products first and list them highest to smallest. So all the 75% earning products will be listed first, down to lowest.
Future $ - Future $ is similar to the the category earlier with recurring billing. This will show you all of the products that will pay you future commission on their product. They will usually have a limited amount of months that they will pay you.
Total $ Per Sale - This one is a little confusing if you didnt have this guide. This category defines the products that have the highest over all value in the amount of money you can make off the product. This also ties in to the future pay products. The future products will be listed here because this category calulates the amount of time that a future product pays out, plus the inital sale.
The amount of time that the Product owner will pay you commission for the customer retaining their membership. This can be a few months it can be over a year. The products that come up will be the ones that overall will give you the most potential money for all accumulated profits.
A simpler way is if a customer that bought a product and paid the membership fee for life to the product owner, you have a window of time you are paid commission. The product owner will not pay you for ever. By searching this you will see what product owner will go the furthest in compensating you in the highest overall dollar amount with recurring payments calculated into equasion.
% Referred - This category will show the products first that are being promoted only by affiliate marketers. 100% would mean that the product owner has not done any promoting and it has been sold only by other people. If it was 70%, that would mean the product owner promoted and sold 30% of the product sales and other people promoted the 70%. If you search with this you will find the products that are promoted exclusively by other people, down to heavily promoted by Vendor (Product creator) .
Language - This is self explanatory you pick the language to separate the products in the Language format they are written in.
The way to get access to products to sell is by going to Marketplace. From this link you can get your Affilate Link that gives you a special website link to promote a specific product. In the Marketplace you can also view each of the products Pitch Page.
The Pitch Page is the Sales Letter page of the product you are selling or buying. You definitely want to view this page if you are drawn to promoting a product. Go to the Marketplace if you are not already there.
You have alot of options in how you can search for products. You can search for Category which is self explanatory. The top 3 searched for categories on the Internet, and the world in general are:
1. Money and Employment
2. Health and Nutrition
3. Dating/ Entertainment
Those 3 categories should come as no surprise to you. It makes alot of sense. I cannot pick which category or product you will sell. This tutorial is a quick start guide to using Clickbank. Before you pick your product you will need to go thru some steps.
After the Intro Series we will begin to get into the meat of the course and take you what you do before product selection. To get the most use out of this quick tutorial follow video instructions and do some additional searching on Clickbank.
Similar to your workplace at your job, you want to become as familiar with the Resources that you will utilize on your time Online. So I will select a category. Money and Employment.
Notice there are many categories to choose from. I'll explain each one as a definition that you can understand. A few of these are self explanatory but I will still explain just in case.
Category - This is to bring you through the main groups inside Clickbank. I mentioned above the three main categories which are all listed in the categories. This section will divide the products into the biggest groups.
Keyword - This is similar to a search engine searching with the phrases that match up to a particular product or product group. If you were looking for an Ebay product on Clickbank, you can put in this keyword to help your search.
Product Type- This section has either standard billing which for Clickbank means billing you just once. The recurring billing describes the products that bill you each month as a membership charge. Most of these also pay affiliates a recurring amount for a certain amount of time.
Sub Category - The Sub Category is the groups inside of the category that you chose. Lets say for example that you chose Health and Fitness. You will have a choice of chosing related groups inside of sub category. Fitness, Nutrition, Beauty are some of the different ways of choosing a different Niche inside of a category.
This tool allows you to search inside of Clickbank's directory of products in a more detailed Niche finding way. Finding a gold mine product in a certain keyword can help you.
Sort By - This category has many sub listing inside.
Popularity - This describes the most popular product in its group. The one that has been selling the most and getting the most hits for its page. Usually the highest selling product will be near the top of this list. Searching by popular will give you the products that are all over the Internet, being promoted heavily, and alot of the time over saturated.
High Gravity - This defines the intensity of the products selling in a time frame. A product over 100 gravity is definitely steady selling at a steady pace. Where a product at 500 gravity is selling at a more rapid pace. The gravity of 3.5 means not a lot of orders are rolling in, consistently. The faster a product build up orders the higher the gravity is. High Gravity = High Sales
Low Gravity - This is the opposite of the High Gravity. The products that are low in sells and some non existent. Low Gravity = Low Sales Low Gravity does define products that are not in high demand but do not label low gravity as products you should not sale. Some of these products in their initial launch were high gravity products.
$ Earned Per Sale - This section is the dollar amount earned per sale of each product. The results will bring up the highest amount earned per sale. This will bring up usually the most expensive products and highest percentage paid products. If earning a large amount per sale is a big focus, than this sort by category will bring up highest amount you earn for the category you search.
% Earned Per Sale - Clickbank offers percentage commissions in the range of 50 - 75% profit of each sale you make of the product. The percentage earned per sale will bring up the highest percentage products first and list them highest to smallest. So all the 75% earning products will be listed first, down to lowest.
Future $ - Future $ is similar to the the category earlier with recurring billing. This will show you all of the products that will pay you future commission on their product. They will usually have a limited amount of months that they will pay you.
Total $ Per Sale - This one is a little confusing if you didnt have this guide. This category defines the products that have the highest over all value in the amount of money you can make off the product. This also ties in to the future pay products. The future products will be listed here because this category calulates the amount of time that a future product pays out, plus the inital sale.
The amount of time that the Product owner will pay you commission for the customer retaining their membership. This can be a few months it can be over a year. The products that come up will be the ones that overall will give you the most potential money for all accumulated profits.
A simpler way is if a customer that bought a product and paid the membership fee for life to the product owner, you have a window of time you are paid commission. The product owner will not pay you for ever. By searching this you will see what product owner will go the furthest in compensating you in the highest overall dollar amount with recurring payments calculated into equasion.
% Referred - This category will show the products first that are being promoted only by affiliate marketers. 100% would mean that the product owner has not done any promoting and it has been sold only by other people. If it was 70%, that would mean the product owner promoted and sold 30% of the product sales and other people promoted the 70%. If you search with this you will find the products that are promoted exclusively by other people, down to heavily promoted by Vendor (Product creator) .
Language - This is self explanatory you pick the language to separate the products in the Language format they are written in.
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